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Big Data, mobile payments and the connected consumer
“Big Data” is a term that refers to the vast quantity of consumer information that is available both on-line through 3rd party resources and within the retailer’s environment. Connecting Big Data to...
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Right to the “3rd” power”: Mobile Payment the POS and ROI
The arc of loyalty/payment programing, particularly as it relates to mobile, is now mature enough for retailers to set long-term strategic goals. The high level strategy is about consumer engagement....
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The EMV illusion: the connection between EMV and mobile payment.
Dai Vernon, “The Professor”, who died in 1992 was a Canadian magician and the greatest sleight of hand figure in the history of the art. He rarely performed, but he invented magic and had an enormous...
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Alexa, how do you spell “competition”? H y p e r -M a r k e t
Michael Buffer is the boxing ring announcer who coined his trademarked catchphrase, “Let’s get ready to rumble!” I could hear Buffer’s distinct announcing style as I read about Amazon’s repositioning...
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